verdino bytes

random bits of micro-content goodness from greg verdino: marketer, futurist, speaker and author of microMARKETING (mcgraw-hill / 2010)

  • the twitterfication of information

    • 24 Jul 2009
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    • culture media social media technology trends twitter
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    via adamstewart.posterous.com

    Interesting chart from Burson-Marsteller Paris shows the new flow for breaking news: consumer eye witnesses break the news on Twitter, the news filters to mainstream digital channels before being picked up by television and eventually print.

    Any of us who spend lots of time thinking about social media already understand this inuitively because we see it happening all around us, and this is actually a concept that I've been exploring as I'm writing my book. So it's great to see it visualized.

    Hat tip to http://adamstewart.posterous.com for finding this.

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  • before the twitterfication of information

    • 24 Jul 2009
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    • culture media social media technology trends twitter
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    Media_httpwwwbmparisblogcomdl200906beforetwitterpng_xuiewtchewdtenh
    via bmparisblog.com

    The traditional flow of information/news before the rise of Twitter.
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  • a mobile drive-in movie movement

    • 7 Jul 2009
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    • culture play trends
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    Media_httpmobmovorgmanifestomanifestomobmovgif_buaddzjeuvcwdvd
    via mobmov.org

    Thousands and thousands of consumers in dozens of countries, organizing hundreds of guerrilla drive-in move "mobs" using nothing more than an empty space and a bunch of readily available equipment powered by a car battery.

    Interesting, detailed tutorial here: http://mobmov.org/manifesto/

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  • can virtual worlds save social media?

    • 1 Jul 2009
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    • future social media trends virtual worlds
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    Think virtual worlds like Second Life are dead? Dusan Writer has written a thoughtful and extensive post that presents the possibility that they are not only alive and well but may also be just the thing to breathe life into the future of social media:

    http://dusanwriter.com/index.php/2009/06/30/can-virtual-worlds-save-social-media

    Not sure social media needs "saving" but Dusan's post and perspective make for an interesting read.

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  • yeah, what *he* said...

    • 1 Jul 2009
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    • culture marketing social media trends
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    via heehawmarketing.typepad.com

    "In a world where media is global, social, ubiquitous and cheap, in a world where the former audience are now increasingly full participants, in that world media is less and less often about crafting a single message to be consumed by individuals. It’s more and more often a way of creating an environment for convening and supporting groups."- Clay Shirky

    Cribbed shamelessly from Paul McEnany / www.heehawmarketing.com, but he just reblogged it from TED so that's the dilly, yo.

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  • social media is the new punk rock

    • 23 Jun 2009
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    • culture music punk social media trends video
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    via youtube.com

    Good video; nice analogy -- although I don't feel nearly as cool as even the least cool Sex Pistol (or even the dude from Flock of Seagulls.)

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  • and then i'm reading this

    • 23 Jun 2009
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    • books culture reading list social media trends
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    Image001

     

    From Publishers Weekly
    Focusing on the phenomenon of viral culture, Wasik, senior editor at Harper's magazine, reflects on his own Internet experiments, beginning with the creation of flash mobs, a pop phenomena of 2003. Wasik asked hundreds of people to gather in public for no apparent reason, and news of these gatherings that mysteriously coalesced and disbanded spread rabidly through blogs and e-mails. The groups were created by Wasik to explore the growing world of memes, ideas that spread through culture, colonizing all as widely and ruthlessly as [they] can. He examines other Internet sensations—the meteoric rise and fall of pop bands, guerrilla marketing and political blogs—relating how such nanostories contribute to growing cynicism in a media-saturated and consumer-savvy public. He draws on the work of Steven Levitt and Malcolm Gladwell to demonstrate that the desire to interpret the analysis of culture has outstripped the desire to understand the culture itself. Wasik's examples are culled from the trivial—e.g., ephemeral indie bands and forgettable ad campaigns—but his deft style and provocative insights keep the book significant. (June)

     

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  • the story of twitter (so far)

    • 22 Jun 2009
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    • culture social media trends twitter
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    Fantastic graphical history of Twitter, from its humble beginnings to the recent "Twitpocalype."

    Media_httpstaticmanolithcomwpcontentuploads200906thestoryoftwitterjpg_pstjtwiibrzgjto
    via manolith.com
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  • About

    My name is Greg Verdino. I'm a marketer, writer and speaker currently working as VP/Strategy & Solutions at Powered. My book, microMARKETING hits shelves on August 13, 2010. When I procrastinate by surfing the web or manage to step away from the computer and get outside for a few minutes, some of what I find ends up here.

    work: www.gregverdino.com
    life: www.gregverdino.net
    love: www.gremanda.com
    book: www.bit.ly/micromarketing
    tweets: www.twitter.com/gregverdino
    friends: www.facebook.com/gregverdino
    stream: www.friendfeed.com/gregverdino

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