verdino bytes

random bits of micro-content goodness from greg verdino: marketer, futurist, speaker and author of microMARKETING (mcgraw-hill / 2010) 
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July 24, 2009

the twitterfication of information

via adamstewart.posterous.com

Interesting chart from Burson-Marsteller Paris shows the new flow for breaking news: consumer eye witnesses break the news on Twitter, the news filters to mainstream digital channels before being picked up by television and eventually print.

Any of us who spend lots of time thinking about social media already understand this inuitively because we see it happening all around us, and this is actually a concept that I've been exploring as I'm writing my book. So it's great to see it visualized.

Hat tip to http://adamstewart.posterous.com for finding this.

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Filed under  //   culture   media   social media   technology   trends   twitter  

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July 24, 2009

before the twitterfication of information

via bmparisblog.com

The traditional flow of information/news before the rise of Twitter.

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Filed under  //   culture   media   social media   technology   trends   twitter  

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July 7, 2009

a mobile drive-in movie movement

via mobmov.org

Thousands and thousands of consumers in dozens of countries, organizing hundreds of guerrilla drive-in move "mobs" using nothing more than an empty space and a bunch of readily available equipment powered by a car battery.

Interesting, detailed tutorial here: http://mobmov.org/manifesto/

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Filed under  //   culture   play   trends  

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July 1, 2009

can virtual worlds save social media?

Think virtual worlds like Second Life are dead? Dusan Writer has written a thoughtful and extensive post that presents the possibility that they are not only alive and well but may also be just the thing to breathe life into the future of social media:

http://dusanwriter.com/index.php/2009/06/30/can-virtual-worlds-save-social-media

Not sure social media needs "saving" but Dusan's post and perspective make for an interesting read.

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Filed under  //   future   social media   trends   virtual worlds  

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July 1, 2009

yeah, what *he* said...

via heehawmarketing.typepad.com

"In a world where media is global, social, ubiquitous and cheap, in a world where the former audience are now increasingly full participants, in that world media is less and less often about crafting a single message to be consumed by individuals. It’s more and more often a way of creating an environment for convening and supporting groups."- Clay Shirky

Cribbed shamelessly from Paul McEnany / www.heehawmarketing.com, but he just reblogged it from TED so that's the dilly, yo.

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June 23, 2009

social media is the new punk rock

via youtube.com

Good video; nice analogy -- although I don't feel nearly as cool as even the least cool Sex Pistol (or even the dude from Flock of Seagulls.)

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Filed under  //   culture   music   punk   social media   trends   video  

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June 23, 2009

and then i'm reading this

 

 

From Publishers Weekly
Focusing on the phenomenon of viral culture, Wasik, senior editor at Harper's magazine, reflects on his own Internet experiments, beginning with the creation of flash mobs, a pop phenomena of 2003. Wasik asked hundreds of people to gather in public for no apparent reason, and news of these gatherings that mysteriously coalesced and disbanded spread rabidly through blogs and e-mails. The groups were created by Wasik to explore the growing world of memes, ideas that spread through culture, colonizing all as widely and ruthlessly as [they] can. He examines other Internet sensations—the meteoric rise and fall of pop bands, guerrilla marketing and political blogs—relating how such nanostories contribute to growing cynicism in a media-saturated and consumer-savvy public. He draws on the work of Steven Levitt and Malcolm Gladwell to demonstrate that the desire to interpret the analysis of culture has outstripped the desire to understand the culture itself. Wasik's examples are culled from the trivial—e.g., ephemeral indie bands and forgettable ad campaigns—but his deft style and provocative insights keep the book significant. (June)

 

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Filed under  //   books   culture   reading list   social media   trends  

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June 22, 2009

the story of twitter (so far)

Fantastic graphical history of Twitter, from its humble beginnings to the recent "Twitpocalype."

via manolith.com

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Filed under  //   culture   social media   trends   twitter  

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