twits
via img49.yfrog.com
random bits of micro-content goodness from greg verdino: marketer, futurist, speaker and author of microMARKETING (mcgraw-hill / 2010)
Greg Verdino is a futurist, marketer, writer and speaker currently working as VP/Strategy & Solutions at Powered, a full service social media agency. He is currently hard at work on his first business book, microMARKETING, to be published by McGraw-Hill in 2010.
When he procrastinates by surfing the web or manages to step away from the computer and get outside for a few minutes, some of what he finds ends up here.
work: www.gregverdino.com
life: www.gregverdino.net
love: www.gremanda.com
book: www.bit.ly/micromarketing
tweets: www.twitter.com/gregverdino
friends: www.facebook.com/gregverdino
stream: www.friendfeed.com/gregverdino
Filed under
media
on digital storytelling
Nice presentation by Christine W Huang looks at storytelling in the age of Web 2.0. Well done with some nice examples and thought starters (even though I suspect it would benefit from a voiceover.)
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under the dome and across the web
via psfk.com
To market his mammoth new novel, Under the Dome, Stephen King is seeding the entire book -- in more than 5,000 microchunks -- across thousands of different third party sites. Very cool.
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and so the mighty fall
Great chart showing the impact of social on the Web 1.0 “gas giants.” As time spent on YouTube and Facebook soars, it eats into the time spent with old media web portals like Yahoo! and MSN. If according to Yahoo!’s latest ad campaign they’re all about “YOU”, they seem not to have noticed that you have already moved on to other sites that are actually, truly all about you.
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a change not a shift
Media is changing, not shifting. Distribution, once scarce, is now plentiful. Media exposures, once scare, are now plentiful. Audience attention, once plentiful, is now scarce. These are the facts on the ground and they are changing the underlying foundation of media, not just shifting it from one channel to another.
via mediapost.com
Dave Morgan's column on MediaPost is worth reading in its entirety but the excerpt above nails it for me. Great distinction: where marketers and media companies are talking about 'shift' they should be talking about outright 'change.'
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did you know 4
via labnol.org
I've always liked the "Did You Know?" series of (first) presentations and (then) videos -- they're great perspective-giving, vertigo-inducing romps through the ways in which technology has changed and will continue to change the way people communicate, connect, learn and work.
The latest edition -- created by xplane as a promotional piece for The Economist's Media Convergence Forum -- is the best yet. It takes a panoramic look at change across the media landscape. And while it includes the requisite 'old media is dying' proof points, it also looks at the ways old and new have (and will continue) to combine in game changing ways.
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the dvr's grandfather
From 1934... clutter and consumers' desire to bypass advertising are nothing new.
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the twitterfication of information
Interesting chart from Burson-Marsteller Paris shows the new flow for breaking news: consumer eye witnesses break the news on Twitter, the news filters to mainstream digital channels before being picked up by television and eventually print.
Any of us who spend lots of time thinking about social media already understand this inuitively because we see it happening all around us, and this is actually a concept that I've been exploring as I'm writing my book. So it's great to see it visualized.
Hat tip to http://adamstewart.posterous.com for finding this.
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before the twitterfication of information
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