verdino bytes

random bits of micro-content goodness from greg verdino: marketer, futurist, speaker and author of microMARKETING (mcgraw-hill / 2010)

  • in businessweek

    • 29 Sep 2010
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    • marketing media micromarketing social media
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    Media_https3amazonaws_joodq
    via twitpic.com

    Just a heads up that I'm in this week's issue of Bloomberg BusinessWeek. Find a copy and check it out. Photo courtesy of @adamcohen.

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  • photo of a guy taking photos

    • 26 Aug 2010
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    • media photography
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    Media_httpayfrogcomim_grbcm
    via yfrog.com

    Had a photo shoot this morning for an upcoming Bloomberg BusinessWeek piece about the book. @amadeoplaza sneaked this photo of the shoot-in-progress. Very meta.

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  • twits

    • 20 Nov 2009
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    • funny geek culture media social media twitter
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    Media_httpimg49yfrogcomimg4939215fujpg_oyfyoirxmjlccdw
    via img49.yfrog.com

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  • on digital storytelling

    • 11 Nov 2009
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    via christinewhuang.com

    Nice presentation by Christine W Huang looks at storytelling in the age of Web 2.0. Well done with some nice examples and thought starters (even though I suspect it would benefit from a voiceover.)

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  • under the dome and across the web

    • 22 Oct 2009
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    • books culture marketing media
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    Media_httpwwwpsfkcomwpcontentuploads200910stephenking1525x286jpg_athugpdcbyqahfj
    via psfk.com

    To market his mammoth new novel, Under the Dome, Stephen King is seeding the entire book -- in more than 5,000 microchunks -- across thousands of different third party sites. Very cool.

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  • and so the mighty fall

    • 22 Oct 2009
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    • internet marketing media social media
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    Image001

     

    Great chart showing the impact of social on the Web 1.0 “gas giants.” As time spent on YouTube and Facebook soars, it eats into the time spent with old media web portals like Yahoo! and MSN. If according to Yahoo!’s latest ad campaign they’re all about “YOU”, they seem not to have noticed that you have already moved on to other sites that are actually, truly all about you.

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  • how do you feel about television?

    • 18 Oct 2009
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    • media photography television
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    Media_httpfarm3staticflickrcom27274024477016e514779592jpg_dchbiuglzdhrehc
    via flickr.com

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  • a change not a shift

    • 24 Sep 2009
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    Media is changing, not shifting. Distribution, once scarce, is now plentiful. Media exposures, once scare, are now plentiful. Audience attention, once plentiful, is now scarce. These are the facts on the ground and they are changing the underlying foundation of media, not just shifting it from one channel to another.
    via mediapost.com

    Dave Morgan's column on MediaPost is worth reading in its entirety but the excerpt above nails it for me. Great distinction: where marketers and media companies are talking about 'shift' they should be talking about outright 'change.'

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  • did you know 4

    • 22 Sep 2009
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    • culture geek culture marketing media social media technology
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    via labnol.org

    I've always liked the "Did You Know?" series of (first) presentations and (then) videos -- they're great perspective-giving, vertigo-inducing romps through the ways in which technology has changed and will continue to change the way people communicate, connect, learn and work.

    The latest edition -- created by xplane as a promotional piece for The Economist's Media Convergence Forum -- is the best yet. It takes a panoramic look at change across the media landscape. And while it includes the requisite 'old media is dying' proof points, it also looks at the ways old and new have (and will continue) to combine in game changing ways.

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  • the dvr's grandfather

    • 30 Jul 2009
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    • advertising culture funny marketing media
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    Media_httpblogmodernmechanixcommagsqfcmodernmechanix41934lrgadblockerjpg_bmfgabhhggecmcm
    via blog.modernmechanix.com

    From 1934... clutter and consumers' desire to bypass advertising are nothing new.

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  • About

    My name is Greg Verdino. I'm a marketer, writer and speaker currently working as VP/Strategy & Solutions at Powered. My book, microMARKETING hits shelves on August 13, 2010. When I procrastinate by surfing the web or manage to step away from the computer and get outside for a few minutes, some of what I find ends up here.

    work: www.gregverdino.com
    life: www.gregverdino.net
    love: www.gremanda.com
    book: www.bit.ly/micromarketing
    tweets: www.twitter.com/gregverdino
    friends: www.facebook.com/gregverdino
    stream: www.friendfeed.com/gregverdino

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