via twitpic.com
Just a heads up that I'm in this week's issue of Bloomberg BusinessWeek. Find a copy and check it out. Photo courtesy of @adamcohen.
random bits of micro-content goodness from greg verdino: marketer, futurist, speaker and author of microMARKETING (mcgraw-hill / 2010)
Just a heads up that I'm in this week's issue of Bloomberg BusinessWeek. Find a copy and check it out. Photo courtesy of @adamcohen.
Had a photo shoot this morning for an upcoming Bloomberg BusinessWeek piece about the book. @amadeoplaza sneaked this photo of the shoot-in-progress. Very meta.
Nice presentation by Christine W Huang looks at storytelling in the age of Web 2.0. Well done with some nice examples and thought starters (even though I suspect it would benefit from a voiceover.)
To market his mammoth new novel, Under the Dome, Stephen King is seeding the entire book -- in more than 5,000 microchunks -- across thousands of different third party sites. Very cool.
Great chart showing the impact of social on the Web 1.0 “gas giants.” As time spent on YouTube and Facebook soars, it eats into the time spent with old media web portals like Yahoo! and MSN. If according to Yahoo!’s latest ad campaign they’re all about “YOU”, they seem not to have noticed that you have already moved on to other sites that are actually, truly all about you.
Media is changing, not shifting. Distribution, once scarce, is now plentiful. Media exposures, once scare, are now plentiful. Audience attention, once plentiful, is now scarce. These are the facts on the ground and they are changing the underlying foundation of media, not just shifting it from one channel to another.
Dave Morgan's column on MediaPost is worth reading in its entirety but the excerpt above nails it for me. Great distinction: where marketers and media companies are talking about 'shift' they should be talking about outright 'change.'
I've always liked the "Did You Know?" series of (first) presentations and (then) videos -- they're great perspective-giving, vertigo-inducing romps through the ways in which technology has changed and will continue to change the way people communicate, connect, learn and work.
The latest edition -- created by xplane as a promotional piece for The Economist's Media Convergence Forum -- is the best yet. It takes a panoramic look at change across the media landscape. And while it includes the requisite 'old media is dying' proof points, it also looks at the ways old and new have (and will continue) to combine in game changing ways.
From 1934... clutter and consumers' desire to bypass advertising are nothing new.
