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Just a heads up that I'm in this week's issue of Bloomberg BusinessWeek. Find a copy and check it out. Photo courtesy of @adamcohen.
random bits of micro-content goodness from greg verdino: marketer, futurist, speaker and author of microMARKETING (mcgraw-hill / 2010)
Just a heads up that I'm in this week's issue of Bloomberg BusinessWeek. Find a copy and check it out. Photo courtesy of @adamcohen.
Who's ready for a workday field trip? It's gonna be a good one. On September 27th, I -- in conjunction with David Vinjamuri's Thirdway Brand Trainers, Powered and New York University -- will be hosting a half-day microMARKETING symposium (hey, that's just a fancy way of saying meeting with presentations) at NYU's Kimmel Center in the heart of New York City.
For just $29 per person, you'll hear fantastic speeches from Coca-Cola's global director of interactive Michael Donnelly; you'll learn from Jason Sadler how his company, I Wear Your Shirt, uses one of the most micro marketing approaches I know of -- each client pays him to wear their logo t-shirt for just one day as he creates and shares lots of microcontent with his social graph -- to deliver real results. You'll hear my new conference keynote based on the book. And you'll glean lots o' insights during the closing panel, during which the guys behind three of my favorite stories in the book -- By Lauren Luke, Walmart Eleven Moms and B&H Photo-Video -- will talk about their firsthand experiences with micromarketing approaches.
If that's not enough value for a measly $29 (although the price will go up to $49 soon), you'll also get a free copy of microMARKETING: Get Big Results by Thinking and Acting Small, and -- if you're among the first 25 registrants -- David Vinjamuri's critically acclaimed Accidental Branding too.
In addition to great content and a couple of nice freebies (oh, and we'll feed you while you're there) this event promises great networking with other NY area marketers, a perfect chance to educate your whole team on social media and micromarketing, and a great way to impress your clients. Bring 'em all!
You can find the details and register here.
The room holds 150; 50 seats will be reserved for NYU students; so space is limited. Grab your seat today.
Register today to lock in discounted pricing...
Jane Quigley (@jquig99 on Twitter) snapped a shot of me wearing my new microMARKETING custom Nike's for the first time. These kicks match the book jacket (kinda) and are super comfortable. And no, my jeans aren't that short - I was hiking the legs so the custom inscription would show.
I'll be the first to admit that I don't always wear my seatbelt. OK - Amanda nags me about this constantly - I rarely wear a seatbelt. This PSA from the UK is pretty damn effective...
I'd love to tell you how this thing will work but [leans in close for full effect]... it's magical. I suppose this is what passes for good copywriting these days?
Nice Socialnomics promo video highlighting (mostly well known but interesting nonetheless) social media success stories and ROI cases.
A fantastic presentation about how to give a fantastic presentation. Loaded with good, practical easy-to-follow advice for anyone who finds themselves standing in front of a room of people. You don't need to be a business icon or work for one of the world's coolest tech companies to rock a room - of course, it doesn't hurt if you are either...
Nice presentation by Christine W Huang looks at storytelling in the age of Web 2.0. Well done with some nice examples and thought starters (even though I suspect it would benefit from a voiceover.)
Interesting analysis of the social media presence of Interbrand's top 15 global brands.
To market his mammoth new novel, Under the Dome, Stephen King is seeding the entire book -- in more than 5,000 microchunks -- across thousands of different third party sites. Very cool.
