Greg Verdino is a futurist, marketer, writer and speaker currently working as VP/Strategy & Solutions at Powered, a full service social media agency. He is currently hard at work on his first business book, microMARKETING, to be published by McGraw-Hill in 2010.
When he procrastinates by surfing the web or manages to step away from the computer and get outside for a few minutes, some of what he finds ends up here.
work: www.gregverdino.com
life: www.gregverdino.net
love: www.gremanda.com
book: www.bit.ly/micromarketing
tweets: www.twitter.com/gregverdino
friends: www.facebook.com/gregverdino
stream: www.friendfeed.com/gregverdino
Peter Drucker, widely considered the father of modern management, argued that the common belief that creating profits was purpose of a business was not only wrong, but harmful. It causes us to make bad business decisions and lose sight of those things that delight customers. He summed up the actual purpose of business this way: "There is only one valid definition of business purpose: to create a customer.
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