random bits of micro-content goodness from greg verdino: marketer, futurist, speaker and author of microMARKETING (mcgraw-hill / 2010)
Greg Verdino is a futurist, marketer, writer and speaker currently working as VP/Strategy & Solutions at Powered, a full service social media agency. He is currently hard at work on his first business book, microMARKETING, to be published by McGraw-Hill in 2010.
When he procrastinates by surfing the web or manages to step away from the computer and get outside for a few minutes, some of what he finds ends up here.
work: www.gregverdino.com
life: www.gregverdino.net
love: www.gremanda.com
book: www.bit.ly/micromarketing
tweets: www.twitter.com/gregverdino
friends: www.facebook.com/gregverdino
stream: www.friendfeed.com/gregverdino
Filed under
books
and then i'm reading this
From Publishers Weekly
Focusing on the phenomenon of viral culture, Wasik, senior editor at Harper's magazine, reflects on his own Internet experiments, beginning with the creation of flash mobs, a pop phenomena of 2003. Wasik asked hundreds of people to gather in public for no apparent reason, and news of these gatherings that mysteriously coalesced and disbanded spread rabidly through blogs and e-mails. The groups were created by Wasik to explore the growing world of memes, ideas that spread through culture, colonizing all as widely and ruthlessly as [they] can. He examines other Internet sensations—the meteoric rise and fall of pop bands, guerrilla marketing and political blogs—relating how such nanostories contribute to growing cynicism in a media-saturated and consumer-savvy public. He draws on the work of Steven Levitt and Malcolm Gladwell to demonstrate that the desire to interpret the analysis of culture has outstripped the desire to understand the culture itself. Wasik's examples are culled from the trivial—e.g., ephemeral indie bands and forgettable ad campaigns—but his deft style and provocative insights keep the book significant. (June)
Comments [0]
Comments [0]