verdino bytes

random bits of micro-content goodness from greg verdino: marketer, futurist, speaker and author of microMARKETING (mcgraw-hill / 2010) 
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jagtag a swimsuit model

This year’s Sports Illustrated Swimsuit Issue incorporates 2D barcode technology from Jagtag (www.jagtag.com.)  Using just about any mobile phone equipped with a camera, horn-dogs can shoot an image of the barcode and, in return, receive an MMS message (sorry iPhonies) containing up to 14 pictures of babes in bikinis.  Interesting way to extend the magazine experience beyond the printed page.

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Comments (1)

Jul 08, 2009
Glenn Thomas said...
A quick update on this program with Sports Illustrated - iPhone users could send in the Jagtag via email and get images back via email. Lots of iPhone users did it that way.

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