verdino bytes

random bits of micro-content goodness from greg verdino: marketer, futurist, speaker and author of microMARKETING (mcgraw-hill / 2010)

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    a change not a shift

    Media is changing, not shifting. Distribution, once scarce, is now plentiful. Media exposures, once scare, are now plentiful. Audience attention, once plentiful, is now scarce. These are the facts on the ground and they are changing the underlying foundation of media, not just shifting it from one channel to another.
    via mediapost.com

    Dave Morgan's column on MediaPost is worth reading in its entirety but the excerpt above nails it for me. Great distinction: where marketers and media companies are talking about 'shift' they should be talking about outright 'change.'

    Tags » marketing media social media
    • 24 September 2009
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    My name is Greg Verdino. I'm a marketer, writer and speaker currently working as VP/Strategy & Solutions at Powered. My book, microMARKETING hits shelves on August 13, 2010. When I procrastinate by surfing the web or manage to step away from the computer and get outside for a few minutes, some of what I find ends up here.

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  • About Greg Verdino

    My name is Greg Verdino. I'm a marketer, writer and speaker currently working as VP/Strategy & Solutions at Powered. My book, microMARKETING hits shelves on August 13, 2010. When I procrastinate by surfing the web or manage to step away from the computer and get outside for a few minutes, some of what I find ends up here.

    work: www.gregverdino.com
    life: www.gregverdino.net
    love: www.gremanda.com
    book: www.bit.ly/micromarketing
    tweets: www.twitter.com/gregverdino
    friends: www.facebook.com/gregverdino
    stream: www.friendfeed.com/gregverdino

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